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Microsoft Dynamics Solutions for Retail

Microsoft Dynamics Solutions for Retail

Connect to customers without compromise, interact seamlessly across channels, and deliver personalized convenience.

Connected Customer Centricity comprises a set of powerful, flexible solutions for retailers, built around Microsoft Dynamics® CRM. This approach provides the foundation for the connected retail experiences today’s smart shoppers demand. Featuring partner solutions for clientelling (in-store CRM), loyalty, and marketing, Connected Customer Centricity helps retailers create 360-degree customer views that are consistent across store, web, mobile, and social media channels. Individual solutions are loosely coupled, so they can be integrated with installed systems. Connected Customer Centricity solutions can be deployed incrementally, in a way that works for you.

Clientelling is all about increasing the volume, frequency, and revenue potential of shopping transactions by increasing store traffic, shopper-to-buyer conversion rates, and average purchase size. Clientelling uses today’s web, mobile, and wireless communication devices to deliver 360-degree customer views and selling tools to sales associates, vital in personalizing the customer experience.

Loyalty involves recognizing and rewarding customers who demonstrate a preference for your brand over time. Outmoded loyalty programs may no longer do the job or set you apart from your competition. Too often, they provide uneven experiences across channels, or limit shoppers’ ability to quickly and conveniently apply loyalty points to purchases. Best-practice loyalty programs operate consistently across channels, feature convenient access for customers and store personnel, and integrate efficiently with your CRM system.

Marketing acknowledges that successful marketing depends on—and fuels— Connected Customer Centricity. Flexible and powerful analytical capabilities can open new insights into customer segments, improving marketing campaign design, results, and cost-effectiveness. Today’s digital communication capabilities help you connect with customers using the media they favor. This helps you to listen more carefully and respond more creatively.